BILL DUNCAN RECEIVING COMMENDATION FROM DEPUTY SECRETARY OF DEFENSE GORDAN ENGLAND
PENTAGON HALL OF HEROS

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The Invisible String: Monetizing Big Data and Business Intelligence in Manufacturing Companies

“In the manufacturer’s world, the invisible string stretching from data to dollars runs through a number of doorways and windows and a winds around some pretty sharp corners on its way to profit generation.  One end of the string begins as individual strands of raw product performance data in the field, point-of-sales data from retail stores, compliance data in warranty claims databases, market intelligence data from public and private databases, and so on.  Along the way it is gathered, filtered, categorized, aggregated, stored, retrieved, evaluated, and translated from data into usable information.  The resulting information should enable business leaders to make decisions that increase sales and reduce costs, ultimately driving up profitability.”

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